Product Design Process

Discovery & Framing

  • Stakeholder alignment workshops
  • Ethnographic user research
  • Competitive ecosystem mapping
  • Data deep-dives
  • Opportunity Matrix
  • Proto-Personas + Journey Maps
  • Business Model Canvas
  • Miro
  • Hotjar
  • Airtable
  • Looker

Concept Development

  • Cross-functional co-creation sprints
  • Rapid concept sketching
  • Feasibility scoring
  • Concept Storyboards
  • Low-fi Prototypes
  • Risk Register
  • FigJam
  • Whimsical
  • Miro

Iterative Design

  • High-fidelity prototyping
  • Guerrilla usability testing
  • Accessibility audits
  • Technical spiking
  • Animated Prototypes
  • UI Audit Reports
  • Developer Handoff Packages
  • Figma / Sketch / XD / Axure
  • WebAIM
  • Maze

Delivery & Scale

  • Design system governance
  • QA collaboration
  • Post-launch monitoring
  • Iteration backlog prioritization
  • Versioned Design System
  • Performance Dashboard
  • Retrospective Reports
  • Storybook
  • Amplitude
  • GitHub

What Differentiates My Process

Dual-Track Agile

Parallel discovery/delivery sprints to balance innovation and execution

Engineering Partnership

Co-authoring RFCs (Request for Comments) with dev teams for feasibility-first design

Metric-Driven pivots

AB testing not just UI variants, but entire workflows (e.g., checkout vs. one-click)

Ethical Safeguards

Bake in GDPR/accessibility checks at every stage, not as afterthoughts