00+

Years Of Design
Excellence


Leading end-to-end UX and product design across complex, enterprise-scale systems—translating ambiguity into clear, scalable experiences that align user needs, business outcomes, and technical constraints.

I focus on reducing complexity, aligning teams, and designing systems that scale across products and organizations.

Proven impact across global products, high-growth platforms, and enterprise systems.

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Projects Rolled Out

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International Certifications

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Global Clients

Crafting Digital Experiences That Resonate

Over 18 years designing across fintech, healthcare, and SaaS—154+ projects, trusted by millions. I solve complex challenges with a blend of empathy, business insight, and technical strategy.

Discovery & Framing

  • Stakeholder alignment workshops
  • Ethnographic user research
  • Competitive ecosystem mapping
  • Data deep-dives
  • AI-assisted insight synthesis
  • AI-generated proto-personas & problem statements
  • Opportunity Matrix
  • Proto-Personas + Journey Maps
  • Business Model Canvas
  • Miro
  • Hotjar
  • Airtable
  • Looker

Concept Development

  • Cross-functional co-creation sprints
  • Rapid concept sketching
  • Feasibility scoring
  • AI-generated wireframes & UX flows
  • AI-driven visual direction & moodboard exploration
  • Concept Storyboards
  • Low-fi Prototypes
  • Risk Register
  • FigJam
  • Whimsical
  • Miro

Iterative
Design

  • High-fidelity prototyping
  • Guerrilla usability testing
  • Accessibility audits
  • Technical spiking
  • AI-powered UX writing & content variants
  • AI-based heuristic analysis for usability improvement
  • Animated Prototypes
  • UI Audit Reports
  • Developer Handoff Packages
  • Figma AI / Sketch / XD / Axure
  • WebAIM
  • Maze
  • ChatGPT / Claude

Delivery & Scale

  • Design system governance
  • QA collaboration
  • Post-launch monitoring
  • Iteration backlog prioritization
  • AI-generated documentation & developer notes
  • Automated component specs & annotations
  • Versioned Design System
  • Performance Dashboard
  • Retrospective Reports
  • Storybook
  • Amplitude
  • GitHub
  • Notion AI
  • Builder.io AI
  • v0.dev

What Differentiates My Process

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Dual-Track Agile

Parallel discovery/delivery sprints to balance innovation and execution

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Engineering Partnership

Co-authoring RFCs (Request for Comments) with dev teams for feasibility-first design

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Metric-Driven pivots

AB testing not just UI variants, but entire workflows (e.g., checkout vs. one-click)

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Ethical Safeguards

Bake in GDPR/accessibility checks at every stage, not as afterthoughts

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AI-Accelerated Decisioning

Use AI to rapidly evaluate concepts, surface usability risks, and inform pivots with data-supported insights

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Team Enablement

Beyond individual contribution, my focus is on elevating design maturity—mentoring designers, aligning stakeholders, and embedding UX into decision-making frameworks so teams can scale quality consistently.

My Creative Arsenal

I select tools intentionally—based on problem complexity, team maturity, and delivery constraints—rather than trend or preference.


DESIGN & PROTOTYPING

Figma FIGMA: Primary design, prototyping, and design systems

Sketch SKETCH: UI/UX design with plugin ecosystem

Adobe XD ADOBE XD: Rapid prototyping & vector design

Axure RP AXURE RP: High-fidelity prototyping with complex logic

ProtoPie PROTOPIE: Advanced interactive prototyping


USER RESEARCH & TESTING

Maze MAZE: Remote usability testing

Hotjar HOTJAR: Behavior analytics & session recordings

Optimal Workshop OPTIMAL WORKSHOP: Card sorting & IA testing

Dovetail DOVETAIL: Research synthesis & insights management


DESIGN SYSTEMS & HANDOFF

Storybook STORYBOOK: Component library documentation

Zeroheight ZEROHEIGHT: Design system documentation

Zeplin ZEPLIN: Developer handoff & specs


COLLABORATION & PROJECT MANAGEMENT

Notion NOTION: Documentation & knowledge sharing

Jira JIRA: Agile workflow & task tracking

Miro MIRO: Wireframing & collaborative whiteboarding


MOTION & ADVANCED DESIGN

Aftereffects AFTER EFFECTS: Micro-interactions

Blender BLENDER: 3D & immersive design prototyping

Rive RIVE: Motion design


DATA & ANALYTICS

GoogleAnalytics GOOGLE ANALYTICS: Product performance metrics

Mixpanel MIXPANEL: User journey & event tracking


AI & EMERGING TECH
*AI is used as an augmentation layer—never a decision authority—within clear ethical, privacy, and quality guardrails.

ChatGPT CHATGPT / CLAUDE: UX writing, ideation

Figma FIGMA AI: Layouts, wireframes, design acceleration

Midjourney MIDJOURNEY: Visual exploration & concept art

Midjourney GALILEO AI: Prompt-based UI generation

Midjourney UIZARD: Wireframe → UI conversion

Midjourney RUNWAY ML: Motion & interaction concepts

Midjourney NOTION AI: PRDs, flows & documentation

Midjourney BUILDER.IO / V0.DEV: Design-to-code automation


GRAPHIC & DESIGN

Illustrator ILLUSTRATOR: Vector graphics & illustration

Photoshop PHOTOSHOP: Raster graphics & photo editing

Coreldraw COREL DRAW: Vector graphics & illustration


GET IN TOUCH

Let’s Talk Design Strategy

Have a project in mind, a question, or just want to say hello? Feel free to reach out!
I'm always open to discussing.



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